When DAZN first got here into our lives, it appeared to be an formidable sports activities startup with highly effective ESPN pedigree. Former ESPN chief John Skipper was on the helm. In his time at ESPN, SKIPPER led the corporate to file highs and big TV offers with fashionable sports activities leagues such because the NFL, NBA, and MLB. After DAZN secured American streaming rights to MLB and fashionable fight sport properties like Bellator, GGG Promotions, and Golden Boy Promotions, the service appeared poised to interrupt out in 2020.
Then, the COVID-19 pandemic swept up the globe and canceled most stay sporting occasions — and DAZN needed to pivot on its targets. Quite than wanting solely to the US and Latin America, DAZN is wanting in direction of the remainder of the world to make an affect within the sports activities streaming recreation. Then, the corporate’s push into boxing fell flat after high-priced signings Gennady Golovkin and Canelo Alvarez would by no means end their three-fight saga after Alvarez defeated Golovkin within the first two bouts and refused to face him once more.
With a renewed give attention to increasing to the worldwide market, DAZN is seeking to native and area of interest sports activities streaming rights. In fact, soccer is the massive fish, as evidenced by DAZN buying streaming rights to Germany’s Bundesliga beginning in the 2021-22 season, in addition to rights to Britain’s Premier League, Champions League, the Girls’s World Cup, the FA Cup, Serie A, Ligue 1, and extra, in international locations like Austria, Germany, Japan, and Switzerland.
Additionally included in DAZN’s worldwide catalogue are basketball, motorsport, and biking, in addition to area of interest sports activities like darts, handball, desk tennis, and even professional wrestling with its recent signing of Major League Wrestling (MLW) to the service.
DAZN has already began buying the rights for American sports activities leagues in different international locations. This idea was Skipper’s concept, who sought to enhance relationships with these large manufacturers for eventual U.S.-based enterprise by beginning with oversea offers. No matter they’re doing appears to be working, as DAZN is now on monitor to hit about 13 million subscribers by the tip of 2021, in keeping with numbers sourced by The Data.
DAZN is suitable with Amazon Hearth TV, Android TV, Apple TV, Google Chromecast, Roku, iPhone/iPad, Android Cellphone/Pill, Internet Browsers, Xbox, PlayStation, LG Sensible TV, Samsung Sensible TV, and VIZIO Sensible TV. Within the U.S., DAZN is offered for $19.99 a month or $99.99 per yr.
